Growth diagnostic
A focused review to identify the constraint, decide what matters next and turn competing priorities into a 90-day plan.
Start with a diagnosticFor founder-led B2B companies
Fractional chief
growth officer.
Senior leadership on pipeline and priorities, without a full-time hire. See the fractional head of growth scope, or consulting if your team should stay in charge.
The first read
- 01Symptom
Activity is up. Qualified pipeline is not.
- 02Constraint
Usually ownership, the offer, the handoff, or the measure.
- 03Owner
One person holds the decision and the weekly rhythm.
- 04Window
Ninety days. Then the work transfers, or it stops.
You may be at this point
There is plenty of motion. The direction is less clear.
More activity is rarely the first answer.
- 01Revenue is growing, but nobody can explain what is reliably driving it.
- 02Sales and marketing are busy, but working against different priorities.
- 03The founder is still connecting every growth initiative.
- 04Agencies are executing channels, but nobody owns the commercial picture.
- 05There are too many plausible initiatives and no clear order of operations.
Three ways to work together
Match the engagement to the problem.
Not every company needs a fractional chief growth officer. Diagnostic and advisory are the consulting routes. The first useful decision is choosing the level of support.
Fractional leadership
Senior growth leadership inside the business: setting direction, aligning people and leading the operating rhythm around pipeline.
Explore fractional leadershipGrowth advisory
Ongoing decision support for companies that already have people who can execute, but need sharper review and prioritisation.
Explore growth advisoryChoosing between titles? Compare a fractional CFO, CMO, agency, freelancer, and a full-time hire.
How I work
Find the constraint. Give the team a clear rhythm.
The structure is simple on purpose. Diagnose before prescribing. Prioritise before adding people or channels. Lead the work. Then transfer ownership.
- 01
Diagnose
Review the goal, ICP, offer, funnel, current channels, pipeline and reporting. Find the primary constraint before adding more activity.
- 02
Prioritise
Build a focused 90-day plan, choose the few metrics that matter and make ownership explicit.
- 03
Lead
Work alongside the founder and team, run a weekly operating rhythm and connect experiments to pipeline impact.
- 04
Transfer
Document what works, strengthen internal ownership and reduce fractional involvement when it is no longer needed.
Operating evidence
Built in the work, not in a slide deck.
I founded Growleady in 2020 and remain its CEO. That has put me close to the practical details of B2B targeting, outbound infrastructure, messaging, qualification and pipeline generation.
See the evidence and its limitsWork delivered collectively through Growleady
500+B2B clients served since 2020
$50M+in client-reported pipeline
These are Growleady’s aggregate figures, not personal fractional engagement results. Pipeline is client-reported opportunity value, not closed revenue.
Read Growleady’s methodologyThe role
Senior ownership without building another layer.
I own the decision before the delivery.
Which constraint matters? Which channel deserves investment? Who needs to own the next action? An agency can then execute with a clearer brief.
I stay close to the operating rhythm.
This is not advice handed over at the end of a project. Fractional work means helping the team make decisions, review progress and adapt.
The remit can change as the company changes.
You get senior focus before the role justifies a permanent executive, with a deliberate path towards stronger internal ownership.
A candid fit check
Useful in a specific kind of situation.
The best work starts with enough traction to diagnose and enough openness to change priorities.
We may be a good fit if…
- You run a founder-led B2B SaaS or professional service business.
- There is real demand, but pipeline is inconsistent or poorly understood.
- You have people who can execute and need clearer direction or leadership.
- You are willing to stop low-value work, not simply add another channel.
I am unlikely to be right if…
- You only need someone to run a single channel to an existing brief.
- You need a guaranteed result or an instant pipeline fix.
- There is no customer evidence or offer to examine yet.
- You want a strategy deck without internal participation or change.
About Steven
An active operator with a useful bias towards the commercial reality.
I built Growleady around a practical problem: B2B companies need qualified sales conversations, not reports full of outreach activity. Running that business has made me rigorous about ICPs, offers, pipeline definitions and what a team can actually sustain.
I bring that experience into fractional chief growth officer work and into growth consulting, while being clear about its limits. When a problem needs specialist depth outside my direct experience, I bring the right person in.
Read about my operating backgroundCommon questions
The useful detail before a call.
01What does a Fractional Head of Growth actually own?
Direction, priorities and the operating rhythm around growth. I connect sales and marketing, define what the team should focus on, make ownership clear and hold work against commercial outcomes. The exact scope depends on the constraint.
02Is this the same as hiring an agency?
No. An agency usually owns delivery within a channel. A fractional leader works across the commercial picture, helps decide which channels deserve investment and coordinates internal people and external specialists.
03Do I have to begin with an ongoing engagement?
No. The Growth Diagnostic is a fixed-scope way to establish the problem and the next 90 days before deciding whether further support is useful.
04How much does fractional growth leadership cost?
Scope depends on the business situation, the level of ownership required and the working cadence. I do not publish a generic day rate because it can encourage the wrong comparison. After a fit call, I will recommend a defined scope and fee.
05Will you run our campaigns?
I can lead the work and coordinate execution, but I am not positioning this service as a substitute delivery agency. If specialist execution is the real need, I will recommend the right internal or external route, including Growleady where outbound is specifically the constraint.
06Are you a fractional CGO, an advisor, or a consultant?
They are different levels of involvement. A fractional chief growth officer, also called a fractional head of growth, owns the growth operating rhythm inside the company. A fractional growth advisor challenges decisions while your team keeps ownership. B2B growth consulting covers the diagnostic and the advisory work when you need a defined view or ongoing challenge rather than embedded leadership.
07Do you work outside the UK?
Yes. I am based in the UK and work with founder-led B2B companies in the UK, the US, Canada, Australia, Ireland and New Zealand. Sessions are remote and timed around the team.
Start with the problem
What is getting in the way of growth?
Bring the context. I will help work out whether you need a diagnostic, embedded leadership, advisory support or something else entirely.
Discuss your growth bottleneck