Glossary
The words, with the boundaries left on.
These are the terms people use when they are deciding who to hire. Each entry says what the word means here, and where it stops.
B2B pipelineB2B pipeline is qualified commercial opportunity, not a count of sends, clicks, or meetings. How a loose definition hides the real constraint.Business growth consultantBusiness growth consultant, for this practice, means a B2B commercial decision. Who it is for, and what the engagement is not.Chief growth officerWhat a chief growth officer owns, how the role differs from a CMO or a CFO, and when a fractional version is the right hire.Fractional CFOWhat a fractional CFO owns, why the search is large, and why it is a finance hire rather than a growth hire.Fractional chief growth officerA fractional chief growth officer, or fractional CGO, owns growth direction part-time. How the role differs from a consultant, a CMO, and a CFO.Fractional CMOWhat a fractional CMO owns, and how that marketing leadership differs from a fractional chief growth officer.Fractional head of growthFractional head of growth means the same operating role as a fractional chief growth officer. What the title owns, and what it leaves alone.Growth consultantWhat a growth consultant does for a founder-led B2B company, and when consulting is the wrong shape.Growth diagnosticA growth diagnostic is a fixed piece of work to name the constraint and leave a 90-day plan. What you receive, and what it does not oblige you to buy.Ideal customer profileAn ideal customer profile is the account you can actually win and serve. How a loose ICP hides weak learning in B2B pipeline.Sales and marketing alignmentSales and marketing alignment means shared definitions, a shared priority, and a handoff that preserves context. Activity in both teams is not alignment.