Glossary
Chief growth officer
What a chief growth officer owns, how the role differs from a CMO or a CFO, and when a fractional version is the right hire.
A chief growth officer owns the commercial picture across sales and marketing. The job is to decide which constraint is limiting growth, put the next 90 days in order, and hold the team to a number that survives a sales conversation.
People also search for what a chief growth officer does, the responsibilities, and the salary. The responsibilities are the useful part. A published salary is a poor way to buy the role, because a full-time executive and a fractional engagement are different jobs.
What the role owns
- The diagnosis of what is actually slowing pipeline
- The priorities for the next quarter, including what stops
- The definitions sales and marketing will share
- The weekly operating rhythm and the owners inside it
- The decision to hire, use a specialist, or do neither
What it does not automatically own
Steven is not a fractional CFO. A chief growth officer is not the closer, the media buyer, or the finance lead. A fractional CMO usually owns marketing delivery. A fractional CFO owns cash, reporting, and the financial plan. Those are different hires. Mixing them produces a vague remit and a busy calendar.
The operating version of this role, part-time, is a fractional chief growth officer. When the team should keep ownership, the work is business growth consulting.
Also defined: B2B pipeline, Business growth consultant, Fractional CFO, Fractional chief growth officer