Glossary

Fractional head of growth

Fractional head of growth means the same operating role as a fractional chief growth officer. What the title owns, and what it leaves alone.

Fractional head of growth is another name for a fractional chief growth officer. The title changes more often than the job.

A useful head of growth owns the constraint, the priority order, and the cadence. They do not collect every marketing task because the word growth is broad. Channel production stays with the people who are good at it. Finance stays with a finance lead. Closing stays with sales.

If you are comparing titles, start with ownership. If nobody inside the company can hold the weekly decisions, the fractional head of growth is the right shape. If the team can execute and needs a sharper outside view, use a growth consultant instead.

The full description of how Steven takes the role is on the fractional chief growth officer page.

Also defined: B2B pipeline, Business growth consultant, Chief growth officer, Fractional CFO

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Use the definition on a live problem.

Bring the situation. The first question is whether you need a consultant, a fractional chief growth officer, or a different hire entirely.

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